1.     Introduction:

Hong Kong Dignity Institute (HKDI) (“we” or “our”) takes all reasonably practicable precautions and exercises due diligence to comply with the requirements under the Personal Data (Privacy) Ordinance, Cap 486 ("PDPO"). The policy of the HKDI in handling personal data is stated in this Privacy Policy Statement which is publicly accessible on the HKDI’s website at https://www.dignityinstitute.com/. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you use our website, as operated by HKDI. Protecting your privacy and ensuring the security of your personal information is of utmost importance to us. Please read this Privacy Policy carefully to understand our practices regarding your personal information.

2.     Consent:

HKDI can collect and process your data with your consent. In many circumstances, if we rely on your consent as our legal basis for processing your personal data, you have the right to withdraw that consent at any time. We will not sell, rent, or lease your personal information to third parties for their purposes without your explicit consent.

3.     Collection:

We may collect personal information from you that you voluntarily provide to us when you visit our website. The information will be collected when you donate, sign up for our newsletter, or purchase our products, you knowingly provide us with personal information about you, such as your name, email address, postal address, and other information.

3.1   Use of Collection Information:

HKDI will only contact you for purposes related to the work of HKDI and you can request to have your name removed from our mailing list at any time, please follow the procedures described in this policy below. We may use the personal information you provide to us for the following purposes:

To communicate with you and respond to your inquiries, requests, or feedback.

To provide you with information, newsletters, updates, or other materials relating to our organization, programs, events, and initiatives.

To process and manage your donations, memberships, or volunteer applications.

To send administrative information such as changes to our policies, terms, and conditions.

To comply with legal obligations, resolve disputes, or enforce our agreements.

HKDI does not presently use IP addresses for any reason but reserves the right to use them in order to help us improve our website. We also may use your non-personal information (including personal information that has been de-identified) for any reason at our discretion.

4.     Third-Party Service Providers:

We may engage trusted third-party service providers to perform certain functions on our behalf, such as website hosting, data analysis, and processing payments. The third-party service providers who provide administrative, financial, data processing, telecommunications, computer, payment, marketing, and research or other services in connection with the operation and maintenance of our charity, or any persons under a duty of confidentiality to us.

5.     Legal Requirements:

We may disclose your personal information if required to do so by law or if we believe in good faith that such action is necessary to comply with legal obligations, protect our rights, or investigate potential violations of applicable laws.

6.     Data Security:

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. To ensure the confidentiality and security of the information in our possession, we employ various physical and technical security measures, which we periodically review and revise to address any new or emerging security risks. Sometimes we may also keep hard-copy records of relevant personal data in physical storage facilities.

7.     Direct Marketing:

From time to time, we may use your personal data to send you marketing materials related to our activities, which may be of interest to you. These materials may include information about fundraising, and other activities aligned with our mission. In some cases, these materials may also pertain to services and events provided by third parties. However, we will not use your personal data for marketing purposes without obtaining your consent.

You can choose whether you wish to receive information from us. If you opt-out of receiving direct marketing materials, either partially or entirely, please contact us using the contact details provided in this policy. Upon receiving your request, we will cease any further marketing activities initiated by our organization.

Please note that it may take a short period for our systems to be fully updated, during which time you may still receive communications.

8.     Cookies:

Our website uses cookies to monitor and analyze your website usage, generate aggregated data, and improve the quality of our service. You can choose to disable cookies using the options provided on your browser, though certain website features may not be functional or unavailable as a result.

9.     Access and Correction:

You may request access to or update your personal information in our records by contacting us using the information provided at the end of this Privacy Policy.

10.  Opt-Out:

You have the right to opt-out of receiving marketing communications from us at any time. You can exercise this right by following the unsubscribe instructions included in the communication or by contacting us directly.

11.  Changes to this Privacy Policy:

We reserve the right to modify or update this Privacy Policy.